ADVENTIST HEALTH

Emergency Department

Data-Driven Creativity

Achieving transformational results by uniting science and art

THE CHALLENGE

ERs play a crucial role in generating much-needed IP revenue. However, ER volumes across the Adventist Health System were experiencing challenges in returning to pre-Covid-19 levels.

THE CREATIVE SOLUTION

Combine human reality with physical proximity. We used our creative to solidify the message that “accidents happen.” At the same time, we emphasized the proximity of Adventist Health emergency departments to help address them quickly. 


We used data to identify consumers who exhibited the highest likelihood of requiring emergency room services, then tailored messaging to themall based on insights, not best guesses. We let them know where to turn when emergencies happen and reinforced how addressing the issue would let them get back to living the life they want. 

THE RESULTS

High revenue to emergency departments attributed to marketing investment.


Exceeded contribution margin per-patient goal in all three target markets.

19:1

ROI

Attributed to the Emergency Department Pilot Campaign Across the three unique markets

$46M+

The contribution margin can be attributed to the uniquely identified targeted lists.

31%

increase in new patients

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