Full episode transcript here.

The Catalyst for Change: "Rome is Burning"

The phrase "Rome is Burning" serves as a metaphor for the current state of healthcare marketing. It highlights the significant challenges and transformations that healthcare CMOs face today. This trend was initially discussed in episode 202 where it was identified as a critical wake-up call for the future of the CMO role in healthcare. Over the past year, the hosts and guests have engaged with health system CMOs nationwide, uncovering the depth and breadth of this trend.

Chris Bevolo explained the origins of this concept, citing a series of events that converged to create a perfect storm. These included the "pixel mayhem," where health systems abruptly ceased digital tracking in response to data privacy concerns, reflecting a broader misunderstanding or undervaluing of marketing. Additionally, access issues driven by increased demand from aging baby boomers and a strained supply of healthcare services have exacerbated the situation. Bevolo's anecdote about the difficulties of scheduling a routine colonoscopy illustrated the real-world impact of these systemic issues.