News & Insights

October 20-23 | Las Vegas, NV

The annual HLTH conference will take place October 20-23, 2024, at The Venetian Convention and Expo Center. The BPD team is excited to attend and even more excited to be broadcasting LIVE from the conference! We’re eager to chat with industry leaders like you about your insights on the future of healthcare marketing. We’d love to hear your unique perspective—check out the ways we can connect at HLTH24.

We need your POV on the future of healthcare

At HLTH 2024, we are connecting with industry leaders to gather perspectives on controversial predictions for where healthcare is headed over the next 10 years.

We'll be asking opinions on the five predictions from the Joe Public 2030 book. Whether or not you've read the book, we want your thoughts on key industry shifts — from health disparities to emerging care trends to political influences in healthcare. See the current status of the predictions in our Predict-O-Meter.

Your unique perspective would be a great addition to our research. To connect with us, you can do any of the following:

Fill out the form on this page and our team will be in touch
Reach out to our team directly at info@bpdhealthcare.com
Plan to stop by booth #5222 and chat with our team

Predictions we'll be discussing at HLTH

Five bold predictions for how consumers will engage healthcare in 2030 and beyond

Healthcare is in the midst of major industry shifts. BPD and its “team 2030” of healthcare strategists, researchers, and futurists interviewed dozens of healthcare C-Suite leaders to identify predictions for the future of healthcare — in 2030 and beyond.

The Copernican Consumer

Constricted Consumerism

The Funnel

Wars

Rise of the

Health Sects

Disparity

Dystopia

Healthcare will increasingly center around the consumer wherever they are —at work, shopping, at home, or online. Enabled by data, blockchain, AI, sensors and wearables, healthcare services will revolve around consumers, 24/7/365, with the potential to upend the existing place-based model of healthcare in the U.S.

The theory of consumerism has not delivered on its promises. While patients will face a narrowing range of care options, particularly in critical and costly situations, the largest healthcare "consumers" – public and private payors – will continue to grow in power and restrict choice.

Retail, tech and other disruptors stand to reshape the healthcare landscape, with traditional health systems forced to broaden into health and wellness, or shrink into "downstream vendors of care." The battle will happen at the top of the acuity funnel — retail, urgent, emergency and primary care — with the patient relationship on the line.

Rising distrust in mainstream medicine, fueled by the pandemic and political polarization, will lead to the formation of distinct "health sects" that align with specific worldviews. The result could be the emergence of healthcare organizations oriented around political beliefs and practices.

The gap between the healthcare "haves" and "have-nots" will continue to grow, as those with resources will enjoy the benefits of advanced medicine, while millions will feel the devastating effects of climate change, rising costs, the technology gap and shrinking necessities such as food, water and clean air.

Learn more about this prediction

Chat with us at booth #5222