Boca Raton, May 9, 2024 — In collaboration with BPD, a leading marketing services firm, 10 leading healthcare brands were recently honored with 16 awards for campaigns by four awards organizations.

Update on May 21, 2024 — Since this was released, BPD was recognized for 9 additional awards across two additional award organizations:

The Aster Awards recognized 5 separate campaigns:

4 GOLD Awards

Northern Light Health — Category: Radio (Single)

• Title: Northern Light Health Cancer Screening Campaign

Northern Light Health — Category: Service Line (Women's)

• Title: Northern Light Health Women's Health Campaign

Robert Wood Johnson Foundation — Category: Social Media

• Title: SHIFT Nursing

University Health Women & Children's Hospital — Category: Service Line (Women's)

• Title: Say Hello

1 SILVER Award

University Health Women & Children's Hospital — Category: Service Line (Children's)

• Title: Say Hello

The Telly Awards

SILVER Award

Robert Wood Johnson Foundation — Category: Non-Scripted & Documentary

• Title: SHIFT Nursing - Who Cares: A Nurse's Fight for Equity

BRONZE Award

Robert Wood Johnson Foundation — Category: Social Impact

• Title: SHIFT Nursing - Who Cares: A Nurse's Fight for Equity

Robert Wood Johnson Foundation — Category: Not-for-profit

• Title: SHIFT Nursing - Who Cares: A Nurse's Fight for Equity

Robert Wood Johnson Foundation — Category: DEI: Diversity, Equity & Inclusion

• Title: SHIFT Nursing - Who Cares: A Nurse's Fight for Equity

The Webby Awards and Shorty Awards recognized BPD’s work with the Robert Wood Johnson Foundation on the SHIFT initiative, which has transformed the way nurses engage with social justice by crafting compelling content that educates and entertains. Content on the SHIFT platforms has achieved a public engagement rate that surpasses industry benchmarks by up to 14 times and has effectively elevated diverse voices in nursing, driving significant improvements in health equity awareness and action.

Webby Awards Honoree

Robert Wood Johnson Foundation — Category: Social Media — Diversity, Equity, & Inclusion Category

• Title: SHIFT Nursing

Shorty Awards Finalist:

Robert Wood Johnson Foundation — Category: Non-Profit, Social Good Campaign

• Title: SHIFT Nursing

The SHIFT platform has been recognized by numerous award organizations in the past, including awards for its first documentary, “Who Cares?” Its second documentary, “Everybody Cares,” will have a debut screening in Washington, DC on May 10, 2024. You can watch the trailer for “Everybody Cares” here.

The American Advertising Federation (AAF) also recognized the SHIFT campaign for its social media presence. This included a Gold ADDY, a recognition of the highest level of creative excellence in the category. 

Gold ADDY Award

Robert Wood Johnson Foundation — Category: Social Media — Diversity, Equity, & Inclusion Category

• Title: SHIFT Nursing

SHIFT also received two unique awards from the AAF — the Judges ADDY Award, which is a special recognition for campaigns that exceed other Gold ADDY Award winners, and the Mosaic ADDY Award, which is awarded to campaigns that best exemplify a spirit of diversity and inclusion.

Judges ADDY Award

Robert Wood Johnson Foundation — Category: Social Media — Diversity, Equity, & Inclusion Category

• Title: SHIFT Nursing

Mosaic ADDY Award

Robert Wood Johnson Foundation — Category: Social Media — Diversity, Equity, & Inclusion Category

• Title: SHIFT Nursing

An additional honor from the AAF was awarded to NRC Health for a brand relaunch campaign, which included a media strategy that engaged healthcare executives across paid, owned, and earned channels. 

Silver ADDY Award

NRC Health — Category: Branded Entertainment

• Title: The Art of Human Understanding

The Healthcare Advertising Awards recognized 10 separate campaigns:

4 GOLD Awards

HCA Healthcare — Category: Integrated Marketing Campaign

• Title: HCA Healthcare Market Brand Campaign

UC Davis Health — Category: Outdoor

• Title: UC Davis Health: Believe in Better 

University Health — Women's & Children’s Hospital — Category: Integrated Marketing Campaign

• Title: Say Hello 

VCU Health — Category: Television Advertising — Series

• Title: UNcommon 

3 SILVER Awards

AdventHealth — Category: Television Advertising Series

• Title: The Human Spirit Remains Undefeated 

Children’s Hospital Association — Category: COVID Marketing Campaign

• Title: What You Can’t See 

NRC Health — Category: Digital Video Ad

• Title: The Art of Human Understanding 

2 BRONZE Awards

Northern Light Health — Category: Integrated Marketing Campaign

• Title: NLH: Women’s Health Campaign 

Salinas Valley — Category: Integrated Marketing Campaign 

• Title: Keep Rising 

1 MERIT Award

Children’s Hospital Association — Category: COVID Marketing Campaign 

• Title: Make COVID-19 History